The energy conservation initiative, Labha Prabha, launched by the Kerala State Electricity Board (KSEB), does not seem to have made the desired impact in arresting the power consumption in the State.
Labha Prabha was launched as a comprehensive campaign for improving the demand side management through an incentive scheme to ensure public participation. The scheme with two components, one focussing on energy credits and another on cultivating a power saving habit among consumers and thus to say no to load-shedding, was launched on March 23 and will be in force till May 31. Prizes worth Rs.2 crore were announced as part of the scheme with a total outlay of Rs.8 crore. This was introduced as a short-term panacea to the power crisis gripping the State.